A practical 10week short course that helps small and medium enterprises move from adhoc digital tools to a coherent, revenue driving digital strategy. You’ll leave with a clear digital roadmap - not theory - that prioritises quick wins (online sales, simple automation, customer data) and a phased plan for longer term change (ERP, integrations, analytics). The course uses real Ugandan SME case studies, vendor agnostic tool comparisons and hands-on labs so owners and managers can implement improvements the week after each workshop.

What You Will Learn - 6 modules (10 weeks)

• Module 1 — Digital Readiness and Strategy: assess digital maturity, set measurable goals, prioritise initiatives with ROI focus.
• Module 2 — Customer Channels and Ecommerce Basics: build simple online storefronts, mobile-first customer journeys, payment integrations and order fulfilment flows.
• Module 3 — Digital Operations and Automation: automate invoicing, inventory alerts, basic CRM workflows and simple bookkeeping integrations.
• Module 4 — Data, Reporting and Decision Making: collect the right metrics, build simple dashboards, and use data to drive pricing, stock and marketing decisions.
• Module 5 — Digital Marketing and Customer Acquisition: practical social media campaigns, paid ads basics, content that converts and low cost customer retention tactics.
• Module 6 — Implementation, Change Management and Vendor Selection: pilot design, procurement checklist, vendor evaluation, staff training and measuring ROI.

Learning Outcomes

By the end of this course you will be able to:

• Create a 90-day digital roadmap with clear KPIs and budgeted activities.
• Launch or improve an online sales channel that integrates payments and order tracking.
• Automate at least two routine business processes (invoicing, inventory alerts, customer follow-ups).
• Use simple dashboards to monitor sales, cashflow and marketing ROI.
• Run low-cost digital marketing campaigns that attract and retain customers.
• Select and manage vendors with procurement checklists and pilot metrics.

Impact
SMEs that follow the course framework typically see faster customer acquisition, fewer stock-outs, clearer cashflow visibility and measurable reductions in time spent

Who Can Apply

• SME owners and operations managers.
• Marketing leads and digital officers in small businesses.
• Business development staff and consultants supporting SMEs.
• Entrepreneurs preparing to scale or seek investment.

Delivery Model

• Blended: four practical workshops (in-person or virtual) + weekly online microlessons.
• Hands-on labs: build a live mini-store, set up a dashboard and run a sample ad campaign.
• Toolkits: vendor comparison checklist, 90day roadmap template, campaign playbooks.
• Applied assessment: submit a digital transformation roadmap and a live pilot report.
• Optional bespoke: onsite implementation support for organisational cohorts.

Cost and Duration

• Tuition (Standard): UGX 600,000
• Tuition (Intensive): UGX 800,000
• Duration (Standard): 10 weeks
• Duration (Intensive): 6 weeks
• Study Load: 4 hours per week

Cohort Start Dates
January, April, July, October (2026–2028) - bespoke cohorts available on request.