A practical 10week short course that helps small and medium enterprises move from adhoc digital tools to a coherent, revenue driving digital strategy. You’ll leave with a clear digital roadmap - not theory - that prioritises quick wins (online sales, simple automation, customer data) and a phased plan for longer term change (ERP, integrations, analytics). The course uses real Ugandan SME case studies, vendor agnostic tool comparisons and hands-on labs so owners and managers can implement improvements the week after each workshop.

What You Will Learn - 6 modules (10 weeks)

• Module 1 — Digital Readiness and Strategy: assess digital maturity, set measurable goals, prioritise initiatives with ROI focus.
• Module 2 — Customer Channels and Ecommerce Basics: build simple online storefronts, mobile-first customer journeys, payment integrations and order fulfilment flows.
• Module 3 — Digital Operations and Automation: automate invoicing, inventory alerts, basic CRM workflows and simple bookkeeping integrations.
• Module 4 — Data, Reporting and Decision Making: collect the right metrics, build simple dashboards, and use data to drive pricing, stock and marketing decisions.
• Module 5 — Digital Marketing and Customer Acquisition: practical social media campaigns, paid ads basics, content that converts and low cost customer retention tactics.
• Module 6 — Implementation, Change Management and Vendor Selection: pilot design, procurement checklist, vendor evaluation, staff training and measuring ROI.

Learning Outcomes

By the end of this course you will be able to:

• Create a 90-day digital roadmap with clear KPIs and budgeted activities.
• Launch or improve an online sales channel that integrates payments and order tracking.
• Automate at least two routine business processes (invoicing, inventory alerts, customer follow-ups).
• Use simple dashboards to monitor sales, cashflow and marketing ROI.
• Run low-cost digital marketing campaigns that attract and retain customers.
• Select and manage vendors with procurement checklists and pilot metrics.

Impact
SMEs that follow the course framework typically see faster customer acquisition, fewer stockouts, clearer cashflow visibility and measurable reductions in time spent

Who Can Apply

• SME owners and operations managers.
• Marketing leads and digital officers in small businesses.
• Business development staff and consultants supporting SMEs.
• Entrepreneurs preparing to scale or seek investment.

Delivery Model

• Blended: four practical workshops (in-person or virtual) + weekly online microlessons.
• Hands-on labs: build a live mini-store, set up a dashboard and run a sample ad campaign.
• Toolkits: vendor comparison checklist, 90day roadmap template, campaign playbooks.
• Applied assessment: submit a digital transformation roadmap and a live pilot report.
• Optional bespoke: onsite implementation support for organisational cohorts.

Cost and Duration

• Tuition (Standard): UGX 600,000
• Tuition (Intensive): UGX 800,000
• Duration (Standard): 10 weeks
• Duration (Intensive): 6 weeks
• Study Load: 4 hours per week

Cohort Start Dates
January, April, July, October (2026–2028) - bespoke cohorts available on request.